Well, I've just read Lira, one of SA's most promising musicians, has of this week signed for an Italian music label called New Music International. Wow! Things are beginning to happen for this songbird. She must be really "feeling good" as her popular track claims she is. Big up to her!
One certainly hopes, though, she'll be able to make most of this chance. A number of SA artists in the receent years have signed international deals, but it wasn't clear what success they made of it. I'm reminded of Loyiso Bala, for example, a talented brother, whom I thought would take the world by storm. But it wasn't to be. Others might have included the late TK Mhinga, such a talented singer who died so young!
So I hope Lira has her own business plan in addition to what NMI have put on the table. Otherwise we may be left wondering few years down the line.
For now one should really let Lira flow with her current success & enjoy it. I certainly think she can make it last for more years to come.
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